Logo design and corporate visual identity

The cost of a logo depends on the complexity of the brand identity project. We know a round number is not very helpful, but a fixed price list is hard to provide. As a reference, you should expect at least 1200€ + VAT.

A logo is an investment for many years, and we believe that quality logo design is worth the price. The process can vary depending on the stage of your company.

It is also worth considering a brand book alongside the logo design. The price depends on the amount of work and any additional production costs. For example, whether we test different printing techniques or create prototypes, or if it is only a digital CVI.

The price may also include font license fees. Fonts can cost anywhere from a few euros to several thousand. There may also be costs related to producing or purchasing photos for the brand book. All additional expenses are always discussed in advance, and when you order a logo from Give, you can be sure there will be no surprises.

First, we need to understand who needs the logo and for what purpose. What are its goals? For clients in Estonia or Tallinn, we are happy to meet in person. Otherwise, we can have a video call to discuss everything.

If we see that we can help and we share the same vision of what is needed, and we are confident we can design a logo that fits perfectly, we will send you a price offer.

All logo and brand identity projects at Give are prepaid. The design process starts after the payment is made. We begin by sending you a questionnaire to get a clear understanding of your business, clients, and expectations.

Once we receive your answers, the designer starts working. Logo design is a creative process, and we prefer to avoid strict deadlines if possible. However, if you need a professional logo quickly, our designer’s long experience allows us to deliver fast without compromising quality. Ideally, we take time to achieve the best result. We always agree on presentation dates, so you never have to worry about disappearing designers.

Usually, we start with 3 to 5 different logo concepts. After the first presentation, the process becomes more flexible. Often, one clear favorite emerges, and we continue refining it based on your feedback. If none of the initial designs fit, we discuss what didn’t work. For us, this is not wasted work but valuable insight into what your company needs, providing a strong foundation for the next round.

Once the right logo concept is found, we create variations for both print and digital use. Depending on the final design, we can prepare different color versions as well. You will receive all necessary file formats so you can use your logo easily across web and print projects.

Final logos are delivered in CMYK .pdf format for print use and RGB .svg, .png, or .jpg formats for digital use.

.pdf and .svg are vector formats, meaning the logo can be resized without losing quality.

You can use these file formats across various materials. If you need other specific formats, we can discuss this before starting the project.

Your brand is the face of your company. If your brand looks careless or outdated, your business will not appear trustworthy. A logo is like your company’s fingerprint. You should never use ready-made graphics or treat logo design as a meaningless task. A good logo is a long-term investment and represents your company in every situation.

The time depends on complexity. A simple logo can be ready in one to two weeks, while a full brand identity with a brand book can take three to six weeks.

We use Adobe Creative Cloud tools. Logos are designed in Adobe Illustrator.

Unfortunately, we cannot. At Give, our designer creates all logos manually and has no experience with free or paid logo generators. Sometimes we use modern AI tools to explore creative directions, but we never use AI-generated logos as final designs.

If you decide to use a generator, make sure you receive the logo in vector format. Also, keep in mind that many other companies might use the same template-based design.

A good logo depends on your company’s needs, but generally, it should be simple, memorable, and work well across different sizes and materials.

If you want to learn more about what we consider a great logo, read our article Good Logo Design.

A professionally designed logo creates a strong first impression, helps your company stand out, and increases customer trust. A modern logo shows that your business is active and up to date.

Perfect. If your logo is already done, we can help with website design as well as various graphic design projects.

If your logo was created a long time ago, we can also help update it and design a new brand book.